Hack Night Highlights
On Sunday 1st and Monday 2nd June, we held two back-to-back hackathons packed with energy, ideas, and action. Here are some highlights of what our Campaign Labbers got up to! Attendance Monitor for Reform Councillors:In the wake of the May 1st election, Reform won many new council seats. This is a dangerous sign of […]
Lennard Metson on the Power of Personalisation in Political Campaigning
As part of Campaign Lab’s academic series, we recently hosted a talk by Lennard Metson, PhD candidate at the London School of Economics and a researcher at Campaign Lab. In this fascinating and practical session, Lennard shared findings from a recent field experiment he ran in collaboration with Campaign Lab, LSE, and a UK pressure […]
Data Deep Dive – Relational Campaigning Collapses in 2024 GE
Date: 28 April 2025 The data nerds among you are probably already aware that the British Election Study’s Wave 29 Online Panel Data is out. Our research team took a look through the data to see what it could tell us about the prominence of relational campaigning in the latest election, and the results were […]
Can AI Help Us Understand What’s in Political Leaflets?
In a Campaign Lab podcast, Ricky shared how he is using AI to analyse thousands of political leaflets, uncovering all sorts of patterns.
How Digital Campaigning is Shaping Elections – From TikTok to AI
Date: 29 January 2025 The way political campaigns operate has changed dramatically with the rise of digital tools. In an episode of the Campaign Lab podcast, Kate Dommett, Professor of Digital Politics at the University of Sheffield, shared her insights into the evolving digital landscape in politics. From TikTok to AI, her analysis of the […]
After Trump: What Campaign Lessons Might a Trump Victory Offer Progressives?
Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.
The Truth About Voter Turnout: What Can We Actually Learn From Over 100 Voter Turnout Experiments?
At Campaign Lab’s first academic series session, LSE’s Florian Foos shared findings from a major analysis of 122 GOTV experiments, revealing that campaigns are most effective when targeting middle-propensity voters (40–60% likelihood of voting). While door-to-door canvassing is highly effective in the US, results are mixed in Europe, and text messaging shows strong promise despite data challenges. The session underscored the need for more UK-specific research to build an evidence-based approach to campaigning.
Here’s 5 Things You Should Know About Relational Campaigning
VoteRev’s Evie Monnington-Taylor, shares key lessons for effective relational campaigning were shared: be personal and natural in communications, ensure mobilisers follow through, time messages carefully, use technology to streamline efforts, and target hard-to-reach audiences through trusted relationships.
The Power of Political Contact: Insights from Professor Kate Dommett and Dr. James Weinberg
Prof Dommett & Dr Weinberg present on how meaningful, bespoke engagement, rather than automated responses, can help rebuild trust in democracy and encourage future political participation.
Insights from Campaigning in Rural America
Campaigners from the UK and US agreed that hyperlocal, authentic engagement is key to reconnecting with rural and small-town voters.