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Driven by evidence, powered by technology.

What is Campaign Lab?

Thousands of activists across the UK volunteer their time and energy for campaigns every year. Year in, year out, we use the same campaigning methods and tools we always have, because we think they work.


But as technology changes how we work and live, it will also change how we campaign!


We are a community of politically-minded progressive data scientists, researchers and campaigners who are working together to develop innovative election tools and improve the way we analyse and understand campaigning.

How we work

Looking at post it notes innovation

Innovation

For campaigners the story of politics and technology has often been a fraught one. Tools are often difficult to use or not built with the user in mind.
We invite campaign organisers from across the UK to join us and share their problems and work with our volunteer technologists to help solve them.

Community group photo campaigning

Community

Campaign Lab brings together campaigners, developers and data scientists from across the progressive spectrum in regular Hack Days and Hack Nights.
We’re working to build a network of people committed to a new culture of campaign innovation and experimentation.

Taking notes research

Research

Our work is based on research and evidence. We are creating a Library of Campaign Experiments. This involves both running experiments (RCTs & A/B Tests), conducting innovative research and summarising the findings of academic papers in a way that makes them more accessible.
Get in touch if you are interested in running an experiment!

Our Network:

Academics

Our research and experiments are guided by a strong network of non-partisan academic experts, helping us design effective studies, develop robust measures, and uphold the high standards of research quality.

Campaigners

Our campaigners ground our work in real-world needs. They bring frontline insight from constituencies on the ground, helping us test and apply tools where they matter most – on the doorstep, in communities, and during elections.

Technologists​

Our technologists are the creative engine behind Campaign Lab’s tools. They design, test, and build practical tools for campaigners – drawing on skills from data science, software development, and research. They turn ideas from the field into working prototypes that help the progressive ecosystem campaign more effectively.

Network group photo

Hear from our community:

“I thoroughly enjoyed the hack day as we tackled real-world challenges affecting election campaigns. Collaborating with data scientists, researchers, and developers at Campaign Lab was truly commendable. I found great satisfaction in developing innovative solutions and creating tools that have the potential to reshape the political landscape. What particularly impressed me about Campaign Lab was that it wasn’t solely focused on building solutions; we also engaged in thoughtful discussions and brainstorming sessions. I’m hopeful that our efforts have made a meaningful impact and eagerly anticipate witnessing the positive changes that result.”

Dave,
Hackday attendee

“I volunteered with Campaign Lab to practice my skills with projects that make a positive change, and the community was so friendly and welcoming!”

Lucy,

Volunteer

“Incredibly useful session, and helpful for designing campaigns at a local level. If Labour get into government this will help communities push the agenda for tangible change and communicating this back to wider community. The presentation and discussion focusing on insight and reflection on the infrastructure of decision making in Westminster was clear to understand. Thank you I certainly learnt something.”

 

Claire,
Training Attendee

Our projects:

A practical guide to low-budget lobbying in Westminster, showing campaigners how to build political relationships and influence policy using accessible tools and insider tactics.

Latest news:

Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.
At Campaign Lab’s first academic series session, LSE’s Florian Foos shared findings from a major analysis of 122 GOTV experiments, revealing that campaigns are most effective when targeting middle-propensity voters (40–60% likelihood of voting). While door-to-door canvassing is highly effective in the US, results are mixed in Europe, and text messaging shows strong promise despite data challenges. The session underscored the need for more UK-specific research to build an evidence-based approach to campaigning.
VoteRev’s Evie Monnington-Taylor, shares key lessons for effective relational campaigning were shared: be personal and natural in communications, ensure mobilisers follow through, time messages carefully, use technology to streamline efforts, and target hard-to-reach audiences through trusted relationships.

Our partners + supporters:

In the press: