Our Story
Campaign Lab started in May 2018 after a conversation at Newspeak House highlighted a surprising gap: in elections we rarely look back to evaluate what campaigning tactics actually work.
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Every year, thousands of activists across the UK give their time and energy to campaigns. But much of that work relies on tools and methods that haven’t been properly tested. There’s been limited research into what really drives impact in UK campaigning – and we think that needs to change.
That’s why we built Campaign Lab as a collaborative network of progressive campaigners, data scientists, technologists and researchers. We come together to test ideas, build practical tools, and generate evidence to better understand what drives impact on the ground. Our network doesn’t just build tools or run experiments – we build relationships.
If you’d like to get involved, join one of our events and pitch in. If you’re interested in partnering, sharing data, or helping to fund this work, get in touch at [email protected].
Douglas Scott
Research Manager
Alina Vrabie
Research Officer
Noam Herberg
Community and Partnerships Officer
Karin Christiansen
Managing Director of Datapraxis
Edward Saperia
Dean of Newspeak House
Ian Warren
Director of Election Data
Peyman Owladi
Managing Director and founder of Poteris
Jana Mills
Executive Director and founder of Small Axe
Our Founders: