Our Story
Campaign Lab started in May 2018 after a conversation at Newspeak House highlighted a surprising gap: in elections we rarely look back to evaluate what campaigning tactics actually work.
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Every year, thousands of activists across the UK give their time and energy to campaigns. But much of that work relies on tools and methods that haven’t been properly tested. There’s been limited research into what really drives impact in UK campaigning—and we think that needs to change.
That’s why we built Campaign Lab as a collaborative network of progressive campaigners, data scientists, technologists and researchers. We come together to test ideas, build practical tools, and generate evidence to better understand what drives impact on the ground. Our network doesn’t just build tools or run experiments—we build relationships.
If you’d like to get involved, join one of our events and pitch in. If you’re interested in partnering, sharing data, or helping to fund this work, get in touch at [email protected].
Len Metson
Research Advisor
Douglas Scott
Research Manager
Alina Vrabie
Research Officer
Tim Wright
Networks + Partnerships Manager
Noam Herberg
Community + Communications Officer
Karin Christiansen
Managing Director of Datapraxis
Edward Saperia
Dean of Newspeak House
Ian Warren
Director of Election Data
Peyman Owladi
Managing Director and founder of Poteris
Jana Mills
Executive Director and founder of Small Axe
Professor Kate Dommett
Professor of Digital Politics at the University of Sheffield
Professor Maria Sobolewska
Professor of Political Science at the University of Manchester
Professor Caitlin Milazzo
Head of the School of Politics + International Relations at the University of Nottingham
Dr Lee de Wit
Assistant Professor of Psychology at the University of Cambridge
Dr Florian Foos
Associate Professor in Political Behaviour at London School of Economics
Dr James Weinberg
Senior Lecturer in Political Science at the University of Sheffield
Dr Dan Devine
Associate Professor of Public Opinion and Behaviour at the University of Southampton
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