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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

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Problem Addressed AI persuasion has become an increasingly important area of research in political campaigning. A growing body of academic work suggests that large language models and conversational AI may be capable of influencing opinions, increasing engagement, and changing behaviour under certain conditions. At the same time, modern elections are characterised by high levels of […]

  • Who's this helpful for: Campaigners, Researchers

Motivation and Methods Immigration consistently ranks as one of the issues of greatest concern among UK voters1. As Reform has gained momentum based on its messaging around this issue, being able to understand and respond to public opinion on this is an increasing priority. This article summarises findings from a larger report produced by Campaign […]

  • Who's this helpful for: Campaigners, Journalists, Researchers

Project Link Problem Addressed Local Facebook groups are often a rich source of information for campaigners, providing insight into the issues, concerns and conversations shaping communities. While campaign teams frequently monitor individual posts and comments, doing so at scale is difficult. We wanted to explore whether AI-assisted social listening could help identify the issues people […]

  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers

Project Link Problem Addressed Collecting information and intelligence for campaigns, opposition research, and civic technology projects can be extremely time-consuming. Campaigners often need to monitor a wide range of news sources, websites, and publications to stay informed about developments relevant to their work. Recent advances in AI have created new opportunities to automate parts of […]

  • Who's this helpful for: Campaigners, Journalists, Researchers

It is well established that older people tend to vote conservative, and this holds strongly in the UK: from 2017, age has replaced class as the primary voting indicator, and the gap between the voting preferences of older and younger people continues to grow. In this Academic Series event, Dr Laura Serra joined us to […]

  • Who's this helpful for: Campaigners
Local political conversations increasingly take place online. Neighbourhood Facebook groups, Nextdoor threads, and community forums have become informal public squares where residents discuss local issues, share news, and form impressions of the people who represent them. Campaigns that participate constructively in these spaces can build familiarity and credibility long before election day. Done well, social media campaigning functions as a form of “digital door knocking”, allowing candidates to listen to concerns, respond publicly, and shape local narratives in real time. However, the best evidence still suggests that field campaigning remains the most effective tool available to local campaigns. Doorstep canvassing should remain at the centre of your campaign strategy. Social media is most effective when used as a complementary channel that reinforces and amplifies activity taking place on the ground.

Introduction As the electorate becomes more volatile and long-term partisan attachment weakens, campaigns increasingly encounter voters who do not have firm party loyalties. In this environment, persuasion becomes more important, particularly in areas where elections are decided by relatively small numbers of voters shifting between parties. The research base for turnout-centred campaigning remains stronger and […]

Introduction Reform’s electoral appeal rests heavily on presenting themselves as outsiders and disruptors in a political system many voters distrust. That image quickly collapses when their record is examined closely. Exposing incompetence, hypocrisy, and poor performance is a key route to undermining misplaced trust. This briefing brings together a set of practical steps, tools and […]

Introduction In many seats, elections are decided less by dramatic swings and more by which side is better at mobilising the voters who already broadly agree with them. This is particularly true in local elections, which typically attract significantly lower turnout than general elections. When turnout is low, relatively small differences in mobilisation can decide […]