Library
The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.
Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.
Take what you need. Share what you can.
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Problem Addressed Campaigns increasingly ask supporters to reach out to the people they know, an approach often called “relational campaigning”. A message from a friend or family member can carry more weight than a leaflet or an advert. However, little is known about what makes supporters willing to do this, what they ask people to […]
- Who's this helpful for: Campaigners, Researchers
Problem Addressed Party activists don’t just vote themselves; they live alongside and talk to the people around them. If activists can be motivated before polling day, the effect might spread to their households and neighbourhoods. Campaigns rarely get the chance to test whether this kind of knock-on effect happens in practice. Approach & Implementation Campaign […]
- Who's this helpful for: Campaigners, Researchers
- Research
- Do Candidate Endorsements Persuade?
Problem Addressed Endorsements are a staple of local campaigning, particularly when voters know little about the people on the ballot. Yet endorsements come in many forms: they can come from ordinary residents or well-known local figures, be signed or anonymous, and talk about a candidate’s character or their track record. Campaigners rarely know which of […]
- Who's this helpful for: Campaigners, Members of parliament
Problem Addressed AI persuasion has become an increasingly important area of research in political campaigning. A growing body of academic work suggests that large language models and conversational AI may be capable of influencing opinions, increasing engagement, and changing behaviour under certain conditions. At the same time, modern elections are characterised by high levels of […]
- Who's this helpful for: Campaigners, Researchers
Motivation and Methods Immigration consistently ranks as one of the issues of greatest concern among UK voters1. As Reform has gained momentum based on its messaging around this issue, being able to understand and respond to public opinion on this is an increasing priority. This article summarises findings from a larger report produced by Campaign […]
- Who's this helpful for: Campaigners, Journalists, Researchers
Project Link Problem Addressed Local Facebook groups are often a rich source of information for campaigners, providing insight into the issues, concerns and conversations shaping communities. While campaign teams frequently monitor individual posts and comments, doing so at scale is difficult. We wanted to explore whether AI-assisted social listening could help identify the issues people […]
- Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers
- Tool
- Feed News
Project Link Problem Addressed Collecting information and intelligence for campaigns, opposition research, and civic technology projects can be extremely time-consuming. Campaigners often need to monitor a wide range of news sources, websites, and publications to stay informed about developments relevant to their work. Recent advances in AI have created new opportunities to automate parts of […]
- Who's this helpful for: Campaigners, Journalists, Researchers
- Blog
- Greying Gap
It is well established that older people tend to vote conservative, and this holds strongly in the UK: from 2017, age has replaced class as the primary voting indicator, and the gap between the voting preferences of older and younger people continues to grow. In this Academic Series event, Dr Laura Serra joined us to […]
- Who's this helpful for: Campaigners
Political parties increasingly rely on sympathisers becoming activists – spreading messages, donating money, and volunteering time. However, activism is inherently costly in time and money to the individual, leading modern parties to an important question: how can parties turn sympathy into action? Francisco (Paco) Tomas-Valiente is a PhD student studying how parties use moral rhetoric […]
- Who's this helpful for: Campaigners, Members of parliament, Researchers