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Library

The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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Problem Addressed AI persuasion has become an increasingly important area of research in political campaigning. A growing body of academic work suggests that large language models and conversational AI may be capable of influencing opinions, increasing engagement, and changing behaviour under certain conditions. At the same time, modern elections are characterised by high levels of […]

  • Who's this helpful for: Campaigners, Researchers

Project Link Problem Addressed Collecting information and intelligence for campaigns, opposition research, and civic technology projects can be extremely time-consuming. Campaigners often need to monitor a wide range of news sources, websites, and publications to stay informed about developments relevant to their work. Recent advances in AI have created new opportunities to automate parts of […]

  • Who's this helpful for: Campaigners, Journalists, Researchers

In the tenth edition of the Campaign Lab Academic Series, Isolde Hegemann, a PhD researcher at the London School of Economics, presented early findings from a major new study examining how Republicans in the United States respond to different forms of fact-checking. Her work comes at a moment when the American information environment has shifted […]

  • Who's this helpful for: Researchers, Technologists
A tool to provide analytics and analysis for Epetitions
  • Who's this helpful for: Campaigners, Journalists, Members of parliament

Practice conversations. Build confidence. Organise better. Visit RepCoach → RepCoach is an interactive training tool that helps trade union reps practise tricky conversations — from workplace organising to member recruitment. It simulates real-life scenarios, lets reps explore different responses, and builds confidence in having persuasive, person-to-person dialogue. This tool began as an experiment at one […]

  • Who's this helpful for: Campaigners, Technologists
In a Campaign Lab podcast, Ricky shared how he is using AI to analyse thousands of political leaflets, uncovering all sorts of patterns.
  • Who's this helpful for: Campaigners, Technologists

Date: 29 January 2025 The way political campaigns operate has changed dramatically with the rise of digital tools. In an episode of the Campaign Lab podcast, Kate Dommett, Professor of Digital Politics at the University of Sheffield, shared her insights into the evolving digital landscape in politics. From TikTok to AI, her analysis of the […]

  • Who's this helpful for: Campaigners, Journalists, Technologists
A practical guide exploring how artificial intelligence is reshaping political campaigning, with clear strategies for using AI tools ethically and effectively.
  • Who's this helpful for: Campaigners, Members of parliament, Researchers
AI Canvassing Trainer: Practice doorstep conversations with diverse virtual voters; receive instant feedback and improvement tips.
  • Who's this helpful for: Campaigners