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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

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This test examined how different peer-to-peer (P2P) SMS message framings affect member engagement during a time-sensitive Get-Out-The-Vote (GOTV) effort for an internal organisational vote. The core challenge was to identify whether more informational or narrative-driven messages could outperform a simple reminder in prompting members to respond and confirm participation before the voting deadline.
  • Who's this helpful for: Campaigners
This pilot study explored whether visible campaign materials, specifically, garden stakes, affect voter turnout during elections. The underlying hypothesis was that visible signs of community political support might influence civic behaviour by fostering social norms around participation, signalling local engagement, or encouraging individuals to vote when they see that others nearby are politically active.
  • Who's this helpful for: Campaigners

Campaigners often assume that people are more likely to be persuaded by someone who looks or sounds like them, someone of a similar age, gender, or background. After all, research has long shown that we tend to trust people who seem “like us.” But a new study challenges that assumption head-on. In their paper, Shared […]

  • Who's this helpful for: Campaigners

In the tenth edition of the Campaign Lab Academic Series, Isolde Hegemann, a PhD researcher at the London School of Economics, presented early findings from a major new study examining how Republicans in the United States respond to different forms of fact-checking. Her work comes at a moment when the American information environment has shifted […]

  • Who's this helpful for: Researchers, Technologists

The ninth entry of our Academic Series asked a deceptively simple question: how did Labour secure one of the largest post-war majorities in 2024 while winning a historically low share of the vote for a governing party? Professor Charles Pattie walked us through the mechanics of First Past the Post (FPTP) to explain why this […]

  • Who's this helpful for: Campaigners, Researchers
When it comes to campaigning, the use of QR codes is relatively under-researched. Hence, through these two tests, we aimed to find out more about what makes people scan them and how they fit into local campaigning. In 2024, we ran two tests, one in Warwickshire and one in Maidenhead, testing what sort of issues make people scan a QR code on a leaflet and whether doorknocking or the position of the code on the leaflet have any impact on scan rates.
  • Who's this helpful for: Campaigners
A tool to track and report Reform Council Failures across the country