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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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This test examined how different peer-to-peer (P2P) SMS message framings affect member engagement during a time-sensitive Get-Out-The-Vote (GOTV) effort for an internal organisational vote. The core challenge was to identify whether more informational or narrative-driven messages could outperform a simple reminder in prompting members to respond and confirm participation before the voting deadline.
  • Who's this helpful for: Campaigners
This pilot study explored whether living next to visible campaign materials, specifically garden stakes, affect voter turnout during elections. The underlying hypothesis was that visible signs of community political support might influence civic behaviour by fostering social norms around participation, signalling local engagement, or encouraging individuals to vote when they see that others nearby are politically active.
  • Who's this helpful for: Campaigners

The data nerds among you are probably already aware that the British Election Study’s Wave 29 Online Panel Data is out. Our research team took a look through the data to see what it could tell us about the prominence of relational campaigning in the latest election, and the results were stark. The percentage of […]

  • Who's this helpful for: Campaigners
At Campaign Lab’s first academic series session, LSE’s Florian Foos shared findings from a major analysis of 122 GOTV experiments, revealing that campaigns are most effective when targeting middle-propensity voters (40–60% likelihood of voting). While door-to-door canvassing is highly effective in the US, results are mixed in Europe, and text messaging shows strong promise despite data challenges. The session underscored the need for more UK-specific research to build an evidence-based approach to campaigning.
  • Who's this helpful for: Campaigners
VoteRev’s Evie Monnington-Taylor, shares key lessons for effective relational campaigning were shared: be personal and natural in communications, ensure mobilisers follow through, time messages carefully, use technology to streamline efforts, and target hard-to-reach audiences through trusted relationships.
  • Who's this helpful for: Campaigners
This site contains open council data including: UK Councillors by Year, 50 Years+ of GB Council Compositions and a List of UK Parties.
  • Who's this helpful for: Campaigners, Researchers, Technologists
This experiment investigated whether voter turnout could be influenced by campaign mailers that focused on local versus national issues. The study aimed to assess whether message framing (local vs. national) and geographical proximity to local landmarks or issues would affect participation rates. Researchers hypothesized that (1) receiving any mailer would increase turnout, (2) locally framed messages would be more effective than nationally framed ones, and (3) mailers would have stronger effects among recipients living closer to the issue referenced.
  • Who's this helpful for: Campaigners
A service to help people vote in elections by texting them a reminder to vote with the address of their polling station and a reminder to bring voter ID.
  • Who's this helpful for: Campaigners