Library
The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.
Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.
Take what you need. Share what you can.
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- Blog
- Greying Gap
It is well established that older people tend to vote conservative, and this holds strongly in the UK: from 2017, age has replaced class as the primary voting indicator, and the gap between the voting preferences of older and younger people continues to grow. In this Academic Series event, Dr Laura Serra joined us to […]
- Who's this helpful for: Campaigners
Political parties increasingly rely on sympathisers becoming activists – spreading messages, donating money, and volunteering time. However, activism is inherently costly in time and money to the individual, leading modern parties to an important question: how can parties turn sympathy into action? Francisco (Paco) Tomas-Valiente is a PhD student studying how parties use moral rhetoric […]
- Who's this helpful for: Campaigners, Members of parliament, Researchers
Project Link Problem Addressed Unions do incredible work, but it can be hard to keep track of the wide range of concrete wins they deliver for their members. Approach & Implementation Campaign Lab volunteer Chris Owen built this tool to address these challenges. It uses AI to surface and monitor union wins, displaying them in […]
- Who's this helpful for: Campaigners, Journalists
Executive Summary This report details the findings of a Randomized Controlled Trial (RCT) conducted during the Leamington Clarendon local by-election. The study sought to test whether presenting Labour-likely voters with specific, ward-level local issues (such as pothole repairs and planning permissions) would increase voter turnout. Despite a small-scale yet well-executed deployment, the intervention yielded no […]
- Who's this helpful for: Campaigners
- Who's this helpful for: Campaigners
Campaigners often assume that people are more likely to be persuaded by someone who looks or sounds like them, someone of a similar age, gender, or background. After all, research has long shown that we tend to trust people who seem “like us.” But a new study challenges that assumption head-on. In their paper, Shared […]
- Who's this helpful for: Campaigners
The ninth entry of our Academic Series asked a deceptively simple question: how did Labour secure one of the largest post-war majorities in 2024 while winning a historically low share of the vote for a governing party? Professor Charles Pattie walked us through the mechanics of First Past the Post (FPTP) to explain why this […]
- Who's this helpful for: Campaigners, Researchers
- Who's this helpful for: Campaigners, Researchers
- Research
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- Who's this helpful for: Campaigners