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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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The ninth entry of our Academic Series asked a deceptively simple question: how did Labour secure one of the largest post-war majorities in 2024 while winning a historically low share of the vote for a governing party? Professor Charles Pattie walked us through the mechanics of First Past the Post (FPTP) to explain why this […]

  • Who's this helpful for: Campaigners, Researchers

Selected survey responses and their location within 1km of a proposed site from the first test conducted in February 2024, a total of 66 responses were recorded out of 900 leaflets dropped. The results indicate that people living within 400 meters of a mentioned issue were much more likely to scan a QR code to […]

  • Who's this helpful for: Campaigners
A tool to track and report Reform Council Failures across the country
Summary: A randomised trial tested whether flyers criticising either local Conservative MPs or the national government would affect turnout. Among likely Conservative voters, the nationally framed flyer had no effect, but the locally focused flyer reduced turnout by 2.6 percentage points—statistically significant at the p < 0.1 level.
  • Who's this helpful for: Campaigners, Members of parliament
Summary: A randomised trial found that handwritten-style postcards featuring local landmarks increased voter turnout by 1 percentage point. While the result didn’t meet strict academic thresholds for statistical significance, it did reach the p < 0.1 level often used in practical campaign settings—suggesting a meaningful effect for practitioners. No additional impact was found based on how close recipients lived to the featured landmark.
  • Who's this helpful for: Campaigners, Members of parliament
A tool to provide analytics and analysis for Epetitions
  • Who's this helpful for: Campaigners, Journalists, Lobbyists, Members of parliament

In the latest instalment of Campaign Lab’s Academic Series, Dr Emmanuel Mahieux presented intriguing research exploring a provocative question: can we predict voters’ intentions using brainwave activity?Traditional political campaigns rely heavily on explicit measures such as polls and surveys to gauge voter intentions. However, these tools can often fall short, particularly among undecided voters who […]

  • Who's this helpful for: Campaigners, Researchers, Technologists