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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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Confronting the radical right starts with understanding why people vote for them in the first place. Explanations have often relied on economic background, education, and other surface-level factors, most of these failing, however, to predict radical right vote. In this blog we uncover the deeper motivations for this political leaning, which will help progressives first […]

  • Who's this helpful for: Campaigners, Researchers, Volunteers
Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.
  • Who's this helpful for: Campaigners, Journalists, Technologists, Volunteers
Tailored political communication, made easy.
  • Who's this helpful for: Campaigners, Members of parliament
A library of over 8000 leaflets, partially classified by ChatGPT Vision.
  • Who's this helpful for: Campaigners, Journalists, Researchers
A digital tool that cut through the noise and presented MPs voting record on key issues in a transparent fashion in the run up to the 2024 election.
  • Who's this helpful for: Campaigners
Immediately see Conservative Party donations sorted by industry to understand the role money plays in politics.
  • Who's this helpful for: Campaigners, Journalists, Researchers
In the fourth edition of the Campaign Lab academic series, we welcomed Dr. Lee de Wit, Assistant Professor of Psychology at the University of Cambridge, to explore one of the most urgent challenges in politics today: polarisation. Drawing on Experimental Psychology and Cognitive Neuroscience, and lessons from large-scale UK surveys, Dr. de Wit offered practical and thought-provoking insights for campaigners aiming to better understand - and communicate across - ideological divides.
  • Who's this helpful for: Campaigners, Volunteers
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