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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

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Last month, we had the pleasure of hosting Dr. James Ackland, a postdoc from the University of Glasgow’s Geospatial Data Science Group, who shared fascinating insights into how where we live influences how we vote. If you’ve ever wondered why polling can be spot-on in some areas but wildly off in others, this session offered […]

  • Who's this helpful for: Campaigners

At the final Campaign Lab Academic Series of 2025, we heard from Dr Katrina Lawall from the University of Reading. We often hear talk about helping support women entering office, but there is a problem that gets far less attention than recruitment: retention. Even where parties and civil society have made progress encouraging women to […]

  • Who's this helpful for: Members of parliament, Researchers

Campaigners often assume that people are more likely to be persuaded by someone who looks or sounds like them, someone of a similar age, gender, or background. After all, research has long shown that we tend to trust people who seem “like us.” But a new study challenges that assumption head-on. In their paper, Shared […]

  • Who's this helpful for: Campaigners

In the tenth edition of the Campaign Lab Academic Series, Isolde Hegemann, a PhD researcher at the London School of Economics, presented early findings from a major new study examining how Republicans in the United States respond to different forms of fact-checking. Her work comes at a moment when the American information environment has shifted […]

  • Who's this helpful for: Researchers, Technologists

The ninth entry of our Academic Series asked a deceptively simple question: how did Labour secure one of the largest post-war majorities in 2024 while winning a historically low share of the vote for a governing party? Professor Charles Pattie walked us through the mechanics of First Past the Post (FPTP) to explain why this […]

  • Who's this helpful for: Campaigners, Researchers

For the latest entry in our Academic Series we welcomed Dr. Stephanie Luke, Lecturer in Politics at Cardiff University, whose research focuses on how political parties adapt their strategies in the face of new challenges. Her talk, titled When Attack Strategies Backfire Dr. Luke’s research looked closely at how this competition played out in the […]

  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers

In the latest instalment of Campaign Lab’s Academic Series, Dr Emmanuel Mahieux presented intriguing research exploring a provocative question: can we predict voters’ intentions using brainwave activity?Traditional political campaigns rely heavily on explicit measures such as polls and surveys to gauge voter intentions. However, these tools can often fall short, particularly among undecided voters who […]

  • Who's this helpful for: Campaigners, Researchers, Technologists

Confronting the radical right starts with understanding why people vote for them in the first place. Explanations have often relied on economic background, education, and other surface-level factors, most of these failing, however, to predict radical right vote. In this blog we uncover the deeper motivations for this political leaning, which will help progressives first […]

  • Who's this helpful for: Campaigners, Researchers

At the latest event in Campaign Lab’s academic series, we were joined by Dr. John Bryden, a researcher working at the intersection of politics, social science, and machine learning. With a background in software development and computational biology, Dr. Bryden led research at Indiana University’s Observatory on Social Media, where he studied how information and […]

  • Who's this helpful for: Campaigners, Researchers