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Library

The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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Problem Addressed Campaigns increasingly ask supporters to reach out to the people they know, an approach often called “relational campaigning”. A message from a friend or family member can carry more weight than a leaflet or an advert. However, little is known about what makes supporters willing to do this, what they ask people to […]

  • Who's this helpful for: Campaigners, Researchers

Problem Addressed Party activists don’t just vote themselves; they live alongside and talk to the people around them. If activists can be motivated before polling day, the effect might spread to their households and neighbourhoods. Campaigns rarely get the chance to test whether this kind of knock-on effect happens in practice. Approach & Implementation Campaign […]

  • Who's this helpful for: Campaigners, Researchers

Problem Addressed Endorsements are a staple of local campaigning, particularly when voters know little about the people on the ballot. Yet endorsements come in many forms: they can come from ordinary residents or well-known local figures, be signed or anonymous, and talk about a candidate’s character or their track record. Campaigners rarely know which of […]

  • Who's this helpful for: Campaigners, Members of parliament

Problem Addressed AI persuasion has become an increasingly important area of research in political campaigning. A growing body of academic work suggests that large language models and conversational AI may be capable of influencing opinions, increasing engagement, and changing behaviour under certain conditions. At the same time, modern elections are characterised by high levels of […]

  • Who's this helpful for: Campaigners, Researchers

Motivation and Methods Immigration consistently ranks as one of the issues of greatest concern among UK voters1. As Reform has gained momentum based on its messaging around this issue, being able to understand and respond to public opinion on this is an increasing priority. This article summarises findings from a larger report produced by Campaign […]

  • Who's this helpful for: Campaigners, Journalists, Researchers

Problem Addressed Local journalism in the UK has been in long-term decline. Newsroom closures, consolidation, and cuts have left many communities with little or no dedicated local reporting. In some areas, residents now live in so-called “news deserts”, where there is no regular professional coverage of local affairs. At the same time, many people increasingly […]

  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers
When it comes to campaigning, the use of QR codes is relatively under-researched. Hence, through these two tests, we aimed to find out more about what makes people scan them and how they fit into local campaigning. In 2024, we ran two tests, one in Warwickshire and one in Maidenhead, testing what sort of issues make people scan a QR code on a leaflet and whether doorknocking or the position of the code on the leaflet have any impact on scan rates.
  • Who's this helpful for: Campaigners
A report that explores over 13,000 videos posted since Rishi Sunak became Prime Minister (October 2022), and provides valuable insights for campaigners, politicians, media analysts, and progressive organisations.
  • Who's this helpful for: Campaigners, Researchers
A practical guide exploring how artificial intelligence is reshaping political campaigning, with clear strategies for using AI tools ethically and effectively.
  • Who's this helpful for: Campaigners, Members of parliament, Researchers