Library
The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.
Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.
Take what you need. Share what you can.
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Problem Addressed Campaigns increasingly ask supporters to reach out to the people they know, an approach often called “relational campaigning”. A message from a friend or family member can carry more weight than a leaflet or an advert. However, little is known about what makes supporters willing to do this, what they ask people to […]
- Who's this helpful for: Campaigners, Researchers
Problem Addressed Party activists don’t just vote themselves; they live alongside and talk to the people around them. If activists can be motivated before polling day, the effect might spread to their households and neighbourhoods. Campaigns rarely get the chance to test whether this kind of knock-on effect happens in practice. Approach & Implementation Campaign […]
- Who's this helpful for: Campaigners, Researchers
Problem Addressed AI persuasion has become an increasingly important area of research in political campaigning. A growing body of academic work suggests that large language models and conversational AI may be capable of influencing opinions, increasing engagement, and changing behaviour under certain conditions. At the same time, modern elections are characterised by high levels of […]
- Who's this helpful for: Campaigners, Researchers
Motivation and Methods Immigration consistently ranks as one of the issues of greatest concern among UK voters1. As Reform has gained momentum based on its messaging around this issue, being able to understand and respond to public opinion on this is an increasing priority. This article summarises findings from a larger report produced by Campaign […]
- Who's this helpful for: Campaigners, Journalists, Researchers
Project Link Problem Addressed Local Facebook groups are often a rich source of information for campaigners, providing insight into the issues, concerns and conversations shaping communities. While campaign teams frequently monitor individual posts and comments, doing so at scale is difficult. We wanted to explore whether AI-assisted social listening could help identify the issues people […]
- Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers
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Project Link Problem Addressed Collecting information and intelligence for campaigns, opposition research, and civic technology projects can be extremely time-consuming. Campaigners often need to monitor a wide range of news sources, websites, and publications to stay informed about developments relevant to their work. Recent advances in AI have created new opportunities to automate parts of […]
- Who's this helpful for: Campaigners, Journalists, Researchers
Political parties increasingly rely on sympathisers becoming activists – spreading messages, donating money, and volunteering time. However, activism is inherently costly in time and money to the individual, leading modern parties to an important question: how can parties turn sympathy into action? Francisco (Paco) Tomas-Valiente is a PhD student studying how parties use moral rhetoric […]
- Who's this helpful for: Campaigners, Members of parliament, Researchers
Problem Addressed Local journalism in the UK has been in long-term decline. Newsroom closures, consolidation, and cuts have left many communities with little or no dedicated local reporting. In some areas, residents now live in so-called “news deserts”, where there is no regular professional coverage of local affairs. At the same time, many people increasingly […]
- Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers
At the final Campaign Lab Academic Series of 2025, we heard from Dr Katrina Lawall from the University of Reading. We often hear talk about helping support women entering office, but there is a problem that gets far less attention than recruitment: retention. Even where parties and civil society have made progress encouraging women to […]
- Who's this helpful for: Members of parliament, Researchers
In the tenth edition of the Campaign Lab Academic Series, Isolde Hegemann, a PhD researcher at the London School of Economics, presented early findings from a major new study examining how Republicans in the United States respond to different forms of fact-checking. Her work comes at a moment when the American information environment has shifted […]
- Who's this helpful for: Researchers, Technologists