BLOG: After Trump: What Campaign Lessons Might a Trump Victory Offer Progressives?

Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.

TOOL: Local Policy Stats 2024 Election

A tool that used localised statistics to demonstrate public service erosion over the previous government as a means of persuading voters at the last election.

A tool that used localised statistics to demonstrate public service erosion over the previous government as a means of persuading voters at the last election.

TOOL: MP Scorecard for 2024 Election

A digital tool that cut through the noise and presented MPs voting record on key issues in a transparent fashion in the run up to the 2024 election.