Library
The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.
Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.
Take what you need. Share what you can.
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Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.
- Who's this helpful for: Campaigners, Journalists, Technologists, Volunteers
At Campaign Lab’s first academic series session, LSE’s Florian Foos shared findings from a major analysis of 122 GOTV experiments, revealing that campaigns are most effective when targeting middle-propensity voters (40–60% likelihood of voting). While door-to-door canvassing is highly effective in the US, results are mixed in Europe, and text messaging shows strong promise despite data challenges. The session underscored the need for more UK-specific research to build an evidence-based approach to campaigning.
- Who's this helpful for: Campaigners
VoteRev’s Evie Monnington-Taylor, shares key lessons for effective relational campaigning were shared: be personal and natural in communications, ensure mobilisers follow through, time messages carefully, use technology to streamline efforts, and target hard-to-reach audiences through trusted relationships.
- Who's this helpful for: Campaigners, Volunteers
- Research
- What Makes TikTok Tick?
A report that explores over 13,000 videos posted since Rishi Sunak became Prime Minister (October 2022), and provides valuable insights for campaigners, politicians, media analysts, and progressive organisations.
- Who's this helpful for: Campaigners, Researchers, Volunteers
Prof Dommett & Dr Weinberg present on how meaningful, bespoke engagement, rather than automated responses, can help rebuild trust in democracy and encourage future political participation.
- Who's this helpful for: Campaigners, Members of Parliament
- Research
- AI and Campaigning Report
A practical guide exploring how artificial intelligence is reshaping political campaigning, with clear strategies for using AI tools ethically and effectively.
- Who's this helpful for: Campaigners, Members of Parliament, Researchers
Testing to see if relationally distributed postcards are most effective at gathering survey responses.
- Who's this helpful for: Campaigners
This site contains open council data including: UK Councillors by Year, 50 Years+ of GB Council Compositions and a List of UK Parties.
- Who's this helpful for: Campaigners, Researchers, Technologists
A practical, non-partisan guide for new UK Members of Parliament and their staff
- Who's this helpful for: Members of Parliament
- Tool
- Labour Reforms
A tool which tracks the progress of Labour Policy.
- Who's this helpful for: Campaigners, Journalists, Members of Parliament, Technologists, Volunteers