Get Involved

Library

The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

To access all content in the library please log in or sign up.

Entries to show:
Application area:
Helpful for:

Problem Addressed Local journalism in the UK has been in long-term decline. Newsroom closures, consolidation, and cuts have left many communities with little or no dedicated local reporting. In some areas, residents now live in so-called “news deserts”, where there is no regular professional coverage of local affairs. At the same time, many people increasingly […]

  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers

In the tenth edition of the Campaign Lab Academic Series, Isolde Hegemann, a PhD researcher at the London School of Economics, presented early findings from a major new study examining how Republicans in the United States respond to different forms of fact-checking. Her work comes at a moment when the American information environment has shifted […]

  • Who's this helpful for: Researchers, Technologists

For the latest entry in our Academic Series we welcomed Dr. Stephanie Luke, Lecturer in Politics at Cardiff University, whose research focuses on how political parties adapt their strategies in the face of new challenges. Her talk, titled When Attack Strategies Backfire Dr. Luke’s research looked closely at how this competition played out in the […]

  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers

At the latest event in Campaign Lab’s academic series, we were joined by Dr. John Bryden, a researcher working at the intersection of politics, social science, and machine learning. With a background in software development and computational biology, Dr. Bryden led research at Indiana University’s Observatory on Social Media, where he studied how information and […]

  • Who's this helpful for: Campaigners, Researchers
This test explored whether video-based infographics outperform static image ads in driving engagement and petition sign-ups among local constituents on social media. The campaign, focused on a local issue petition, aimed to determine whether converting a static ad into a motion-graphic video would improve reach, engagement, and conversion rates within an estimated audience of 10,000–50,000 Facebook users.
  • Who's this helpful for: Campaigners

As part of Campaign Lab’s academic series, we recently hosted a talk by Lennard Metson, PhD candidate at the London School of Economics and a researcher at Campaign Lab. In this fascinating and practical session, Lennard shared findings from a recent field experiment he ran in collaboration with Campaign Lab, LSE, and a UK pressure […]

  • Who's this helpful for: Campaigners, Researchers

Date: 29 January 2025 The way political campaigns operate has changed dramatically with the rise of digital tools. In an episode of the Campaign Lab podcast, Kate Dommett, Professor of Digital Politics at the University of Sheffield, shared her insights into the evolving digital landscape in politics. From TikTok to AI, her analysis of the […]

  • Who's this helpful for: Campaigners, Journalists, Technologists
A report that explores over 13,000 videos posted since Rishi Sunak became Prime Minister (October 2022), and provides valuable insights for campaigners, politicians, media analysts, and progressive organisations.
  • Who's this helpful for: Campaigners, Researchers
Campaigners from the UK and US agreed that hyperlocal, authentic engagement is key to reconnecting with rural and small-town voters.
  • Who's this helpful for: Campaigners