Library

The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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Confronting the radical right starts with understanding why people vote for them in the first place. Explanations have often relied on economic background, education, and other surface-level factors, most of these failing, however, to predict radical right vote. In this blog we uncover the deeper motivations for this political leaning, which will help progressives first […]

In a Campaign Lab podcast, Ricky shared how he is using AI to analyse thousands of political leaflets, uncovering all sorts of patterns.
Testing to see if relationally distributed postcards are most effective at gathering survey responses.
Two experiments were conducted with an election reform advocacy organisation to map the way email based petitions are shared through social connections when petition requests are send out to email groups. The study found that a small group of super spreaders were responsible for a disproportionately large share of petition signatures.
A/B RCT experiment testing if issues with local framing work better than national framing.