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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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Campaigners often assume that people are more likely to be persuaded by someone who looks or sounds like them, someone of a similar age, gender, or background. After all, research has long shown that we tend to trust people who seem “like us.” But a new study challenges that assumption head-on. In their paper, Shared […]

  • Who's this helpful for: Campaigners
A tool to track and report Reform Council Failures across the country

Confronting the radical right starts with understanding why people vote for them in the first place. Explanations have often relied on economic background, education, and other surface-level factors, most of these failing, however, to predict radical right vote. In this blog we uncover the deeper motivations for this political leaning, which will help progressives first […]

  • Who's this helpful for: Campaigners, Researchers

At the latest event in Campaign Lab’s academic series, we were joined by Dr. John Bryden, a researcher working at the intersection of politics, social science, and machine learning. With a background in software development and computational biology, Dr. Bryden led research at Indiana University’s Observatory on Social Media, where he studied how information and […]

  • Who's this helpful for: Campaigners, Researchers

The data nerds among you are probably already aware that the British Election Study’s Wave 29 Online Panel Data is out. Our research team took a look through the data to see what it could tell us about the prominence of relational campaigning in the latest election, and the results were stark. The percentage of […]

  • Who's this helpful for: Campaigners
VoteRev’s Evie Monnington-Taylor, shares key lessons for effective relational campaigning were shared: be personal and natural in communications, ensure mobilisers follow through, time messages carefully, use technology to streamline efforts, and target hard-to-reach audiences through trusted relationships.
  • Who's this helpful for: Campaigners
Relational campaigning is rising in importance, as an increasingly effective and personal persuasion method. In this context, we wanted to test whether distributing campaign mailers in the form of postcards in a relational, peer-to-peer way is more effective than delivering them through volunteers or posting it as a Facebook ad. Given the reduced capacity that local campaigns often have during elections, we wanted to understand which distribution method yields the most results when it comes to postcards, so that campaigners can maximise their reach. In this specific test, our measured outcome was the engagement with a QR code on the postcards linking to a survey for voters.
  • Who's this helpful for: Campaigners
Campaign Lab’s petition experiment aimed to identify effective communication strategies for mobilising non-electoral political action, specifically focusing on petition signing and peer recruitment. The study tested two core tactics: (1) tailoring email messages based on individual-level data to increase direct participation, and (2) mobilising supporters to recruit others within their social networks. The goal was to assess how personalisation and recruitment framing influence engagement within an already sympathetic audience and to explore ways to strengthen relational campaigning strategies.
  • Who's this helpful for: Campaigners
AI Canvassing Trainer: Practice doorstep conversations with diverse virtual voters; receive instant feedback and improvement tips.
  • Who's this helpful for: Campaigners