Library
The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.
Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.
Take what you need. Share what you can.
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Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.
- Who's this helpful for: Campaigners, Journalists, Technologists, Volunteers
Prof Dommett & Dr Weinberg present on how meaningful, bespoke engagement, rather than automated responses, can help rebuild trust in democracy and encourage future political participation.
- Who's this helpful for: Campaigners, Members of parliament
Professor Kate Dommett and Dr. James Weinberg demonstrate that despite declining political trust, individual politicians can significantly rebuild constituent relationships through high-quality communication practices.
- Who's this helpful for: Campaigners, Journalists, Volunteers