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Library

The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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At the final Campaign Lab Academic Series of 2025, we heard from Dr Katrina Lawall from the University of Reading. We often hear talk about helping support women entering office, but there is a problem that gets far less attention than recruitment: retention. Even where parties and civil society have made progress encouraging women to […]

  • Who's this helpful for: Members of parliament, Researchers
This RCT investigated whether campaign materials attacking incumbents could influence voter turnout. Specifically, we tested whether mailers during the 2024 General Election criticising either local Conservative MPs or the national Conservative government could increase turnout among Labour supporters or decrease turnout among Conservatives. We were also interested in finding out whether messages focused on local MPs would be more effective than those referencing the national government.
  • Who's this helpful for: Campaigners, Members of parliament
We are reaching a point in political campaigning when generic leaflets don’t cut it anymore. In this context, we wanted to test the effectiveness of an alternative style of mailer: handwritten-style postcards. By distributing postcards with local landmarks from candidates, we wanted to see whether a more personal and light-hearted approach can drive turnout.
  • Who's this helpful for: Campaigners, Members of parliament
A tool to provide analytics and analysis for Epetitions
  • Who's this helpful for: Campaigners, Journalists, Members of parliament

For the latest entry in our Academic Series we welcomed Dr. Stephanie Luke, Lecturer in Politics at Cardiff University, whose research focuses on how political parties adapt their strategies in the face of new challenges. Her talk, titled When Attack Strategies Backfire Dr. Luke’s research looked closely at how this competition played out in the […]

  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Researchers
A practical guide exploring how artificial intelligence is reshaping political campaigning, with clear strategies for using AI tools ethically and effectively.
  • Who's this helpful for: Campaigners, Members of parliament, Researchers
A practical, non-partisan guide for new UK Members of Parliament and their staff
  • Who's this helpful for: Members of parliament
A tool which tracks the progress of Labour Policy.
  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Technologists
A bot that answers any and all questions you may have on the rules set and enforced by the UK’s Electoral Commission.
  • Who's this helpful for: Campaigners, Journalists, Members of parliament