Our Impact

Campaign Lab is at it’s heart a network of people interested in campaign innovation.

In 2024 we achieved lots thanks to the relationships we nurtured across the progressive ecosystem.

Research & experimentation

Our team of 5 working with campaign partners conducted the largest political Randomised Control Trial (RCT) in UK history, involving 101,600 households across 8 constituencies and analysing data from over 600,000 electors. This was also the first RCT ever to be run in a UK General Election.
Working with research partners, we analysed 8,734 Facebook posts during asylum seeker hotel protests and 60,000 TikTok videos using innovative AI methods to understand political discourse patterns, providing unique insights into online political communication.

Our fantastic community of Campaign Labbers created several successful AI-powered campaign tools including a doorknocking training bot for first-time canvassers that was so successful it led to a partnership with the TUC for union recruitment training and a Council Minutes Tracker that makes £130bn of council spending more transparent and accountable.
Our Campaign Labbers also developed the constituency bubbles that enabled accurate targeting of constituencies through Facebook Ads during the election.

Our Campaign Lab tech community grew by 86%. Over the year 97 unique technologists, researchers and data scientists produced over 1 million lines of code across 60+ shared Github repositories
We hosted 50+ events including 32 hack nights and 20 training sessions with major organisations like TUC and Humanists UK on digital campaigning and AI.
We established our new academic advisory group with academics from major universities, creating a new bridge between academic research and practical campaigning

In 2024 we worked with the Parliament Workflow Study to develop comprehensive MP office operations manual that was distributed to 40% of new MPs
Our collective findings were published on Work4MP, a key resource for new parliamentary staff.