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Research

Rigorous research for a stronger movement

We believe good research makes everyone in the movement stronger. That’s why we run large-scale experiments, partner with academics, and work closely with campaigners to understand what really moves the dial.

In 2024, we ran the largest political Randomised Control Trial in UK history, tested hyperlocal messaging at scale, and used AI to analyse how people talk about politics online — producing insights that helped shape campaign strategy across the ecosystem.

Our research is designed to be practical and shareable. Whether it’s testing new tactics or exploring how new tech can be used ethically, our goal is simple: generate evidence that helps campaigners win — and share what we learn, so no one has to start from scratch.

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Showcase

BLOG: The Power of Political Contact: Insights from Professor Kate Dommett and Dr. James Weinberg

Prof Dommett & Dr Weinberg present on how meaningful, bespoke engagement, rather than automated responses, can help rebuild trust in democracy and encourage future political participation.
  • Who's this helpful for: Campaigners, Members of Parliament

RCT: How far, and in what way, do email based petitions get shared through social connections?

Two experiments were conducted with an election reform advocacy organisation to map the way email based petitions are shared through social connections when petition requests are send out to email groups. The study found that a small group of super spreaders were responsible for a disproportionately large share of petition signatures.
  • Who's this helpful for: Activists, Campaigners, Volunteers
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