Research

Rigorous research for a stronger movement

We believe good research makes everyone in the movement stronger. That’s why we run large-scale experiments, partner with academics, and work closely with campaigners to understand what really moves the dial.

In 2024, we ran the largest political Randomised Control Trial in UK history, tested hyperlocal messaging at scale, and used AI to analyse how people talk about politics online – producing insights that helped shape campaign strategy across the ecosystem.

Our research is designed to be practical and shareable. Whether it’s testing new tactics or exploring how new tech can be used ethically, our goal is simple: generate evidence that helps campaigners win – and share what we learn, so no one has to start from scratch.

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As part of Campaign Lab’s academic series, we recently hosted a talk by Lennard Metson, PhD candidate at the London School of Economics and a researcher at Campaign Lab. In this fascinating and practical session, Lennard shared findings from a recent field experiment he ran in collaboration with Campaign Lab, LSE, and a UK pressure […]

Who's this helpful for: Campaigners, Researchers, Volunteers

Date: 28 April 2025 The data nerds among you are probably already aware that the British Election Study’s Wave 29 Online Panel Data is out. Our research team took a look through the data to see what it could tell us about the prominence of relational campaigning in the latest election, and the results were […]

Who's this helpful for: Campaigners

Research
What Makes TikTok Tick?

A report that explores over 13,000 videos posted since Rishi Sunak became Prime Minister (October 2022), and provides valuable insights for campaigners, politicians, media analysts, and progressive organisations.

Who's this helpful for: Campaigners, Researchers, Volunteers

Prof Dommett & Dr Weinberg present on how meaningful, bespoke engagement, rather than automated responses, can help rebuild trust in democracy and encourage future political participation.

Who's this helpful for: Campaigners, Members of Parliament

Research
AI and Campaigning Report

A practical guide exploring how artificial intelligence is reshaping political campaigning, with clear strategies for using AI tools ethically and effectively.

Who's this helpful for: Campaigners, Members of Parliament, Researchers

Campaigners from the UK and US agreed that hyperlocal, authentic engagement is key to reconnecting with rural and small-town voters.

Who's this helpful for: Campaigners, Volunteers

Two experiments were conducted with an election reform advocacy organisation to map the way email based petitions are shared through social connections when petition requests are send out to email groups. The study found that a small group of super spreaders were responsible for a disproportionately large share of petition signatures.

Who's this helpful for: Campaigners, Volunteers

A/B RCT experiment testing if issues with local framing work better than national framing.

Who's this helpful for: Campaigners

Dataset
Leaflet Data Library

A library of over 8000 leaflets, partially classified by ChatGPT Vision.

Who's this helpful for: Campaigners, Journalists, Researchers

Professor Kate Dommett and Dr. James Weinberg demonstrate that despite declining political trust, individual politicians can significantly rebuild constituent relationships through high-quality communication practices.

Who's this helpful for: Campaigners, Journalists, Volunteers

Research

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