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The Campaign Lab Library is a growing collection of what we’ve built and learned – from AI tools and field-tested guides to research briefings and campaign resources.

Everything here is made to be useful. Whether you’re running a local campaign, designing an experiment, or just looking for ideas, this is where we publish what might help others across the ecosystem.

Take what you need. Share what you can.

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In the tenth edition of the Campaign Lab Academic Series, Isolde Hegemann, a PhD researcher at the London School of Economics, presented early findings from a major new study examining how Republicans in the United States respond to different forms of fact-checking. Her work comes at a moment when the American information environment has shifted […]

  • Who's this helpful for: Researchers, Technologists

In the latest instalment of Campaign Lab’s Academic Series, Dr Emmanuel Mahieux presented intriguing research exploring a provocative question: can we predict voters’ intentions using brainwave activity?Traditional political campaigns rely heavily on explicit measures such as polls and surveys to gauge voter intentions. However, these tools can often fall short, particularly among undecided voters who […]

  • Who's this helpful for: Campaigners, Researchers, Technologists
A hands-on guide to using ChatGPT and generative AI tools in progressive campaigning, with practical demos, ethical guidance, and real-world use cases.
  • Who's this helpful for: Campaigners, Researchers, Technologists

Practice conversations. Build confidence. Organise better. Visit RepCoach → RepCoach is an interactive training tool that helps trade union reps practise tricky conversations — from workplace organising to member recruitment. It simulates real-life scenarios, lets reps explore different responses, and builds confidence in having persuasive, person-to-person dialogue. This tool began as an experiment at one […]

  • Who's this helpful for: Campaigners, Technologists
In a Campaign Lab podcast, Ricky shared how he is using AI to analyse thousands of political leaflets, uncovering all sorts of patterns.
  • Who's this helpful for: Campaigners, Technologists

Date: 29 January 2025 The way political campaigns operate has changed dramatically with the rise of digital tools. In an episode of the Campaign Lab podcast, Kate Dommett, Professor of Digital Politics at the University of Sheffield, shared her insights into the evolving digital landscape in politics. From TikTok to AI, her analysis of the […]

  • Who's this helpful for: Campaigners, Journalists, Technologists
Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.
  • Who's this helpful for: Campaigners, Journalists, Technologists
This site contains open council data including: UK Councillors by Year, 50 Years+ of GB Council Compositions and a List of UK Parties.
  • Who's this helpful for: Campaigners, Researchers, Technologists
A tool which tracks the progress of Labour Policy.
  • Who's this helpful for: Campaigners, Journalists, Members of parliament, Technologists